my media course work presentation

Jerome Blake A/S Media Coursework

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My final product for AS Media (please feel free to give feedback)

Stages of development for double page spread

creating the double page spread was abit more challanging than the contents page i started off with a black background in "photoshop" and added an effect called lense flair i did this because i felt it brought my magazine in closer relation to my target audience of young black females, fancy effects like these keep the reader interested.

secondly i added several purple shere's initially i  then thought to have my model pose along the different speres as if there are solid objects, the same principle applies to the "N" in canace being elongated on the last stroke of the letter the "exclusive interview with" was something i decided to put there simply to follow the codes and convetions of magazines.

from my research i realised that the typography used in the top left corner of double page spreads tent to stand out, so the reader can understand what the page is about without having to read too much.

The interview questions i had scripted a while ago and interviewed my model on the 18th of January 2012 and the interview went smoothly my model gave very open responses to the questions i asked her i then typed up the interview on microsoft word the very same day and pasted the interview into the design

this stage was reletivly simple aswell i simple used other photo's i took of my model on the day of the photshoot this was something o had in mind from before which is why i have had her pose this way, in order to fit amoungs the shapes. i think this adds a nice effect as it shows different view points of my model and engages my target audience.

this in turn further adds to the point of what my model said in interview that a female doesnt have to were next to no clothing to be considered attractive.

Stages of development for contents page

the first thing i did was take a picture of the globe in an atlas i had at home, secondly i took the photo into photo shop and used duo tone with purple and black to follow the colour scheme of the front cover.
with this as the basis of my contents page i now had to add relevent images.



these are the three images that feature on the contents page when i had my photo shoot i had my models take several pictures as i knew i would need more than one image fo be able to create my magazine, also magazines tent to feature the cover model and other models in the magazine several time over; so i decided to follow this convention

this is my final draft for my contents page as you can see it features the photographs i mentioned earlier and the background of the globe that i edited using photoshop.

creating the contenst page wasnt as challanging as the front cover as i allready knew the colour scheme i had to follow so that saved alot of time.

writing the contents took very little time to i simple wrote down what i wanted to feature in my magazine in a word document and copied and pasted the text into the design, then manipulated the style and scale of the font.

i made the page numbers stand out as the reader will need to know what page different content is on.

the selling line ive added at the bottom i made in using "adobe InDesign" i creted two circles and the yellow strip the pulsating lines are serveral little line which ive layered and arranged to look the way it does.

Top tips when designing a magazine

1) Firstly understand the target audience in which you are aiming to sell your magazine to.
2) Pick an appropriate colour scheme to relate to the target audience but limit you to three/four colours at the most but do not make all four colours contrast each other otherwise the design looks too complex.
3) come up with a masthead that fits the genre of the magazine you are designing.
4) Once you have decided on the colour scheme and genre take photos of a model that compliments your ideas.
5) Add selling lines at the top of the magazine as this follows general codes and conventions.
6) It would be helpful to your design if u include celebrity endorsement as this will work well as a selling point and get your view point across easily
7) Add the date, issue number and barcode to further authenticate the design
8) dependant on you genre change the size and direction of text across the magazine have what’s the most important larger font E.g. the mast head will always be the largest in font and the name of the model/ celebrity will be second largest.
9) Lastly add a "free bee"/"gimmick" to entice the reader to read on (e.g. Win a free Ticket to see "celebrity x" live in concert)

music magazine front cover

(Final design) this is my final design for my music magazine's front cover. I changed several aspects of the design compared to my second draft firstly I decided to have the mast head with a different shade of purple with a yellow stroke simply because I felt it looked better the ultimate reason for me changing the colour scheme of the design is because music magazines in particular do not use many colours; I had the selling lines and catch lines of the designs a brighter shade of purple to stand out in contrast to the background.

I placed the gimmick in the top left hand corner to further follow the cods and conventions of music magazines as well as to fill out the page as it is the front cover that sells the magazine to its target audience.

I had text slant at different angles to make the design interesting to look at and keep the reader interested as they look around the page in the bottom left corner I have added a box that gives an short index as to what to expect to see in the magazine.

This is another convention commonly used in magazines called celebrity endorsement this is a clever way where the magazine will feature a celebrity which is very well known to add as a selling point for the magazine, this confirms with Todorov's two step flow theory where the mass media in this case the publisher of the magazine will use a celebrity to put across a view point to the target audience.

At the very bottom of the magazine I’ve added the magazine website as further advertisement also further following codes and conventions, as well as the producer of the magazine which I have situated in the bottom right hand corner

I have also added the issue number beside the masthead to add to the authenticity of the magazine.

Creating this front cover took a lot of time, effort, planning and research but doing so has allowed me to create a magazine that in my opinion follows the codes and conventions of magazines and stands well as a magazine on its own.

stages of development part 2

My plan with the photo is to have my model pose against it and I took photo of this suburban wall to fit in closer relation to the hip hop genre  because from my research I was the backgrounds of magazines used real location

This is my original image that I have taken into photo shop this phot was taken in the day at 3 O’clock I made it black and white in order to be able to manipulate the levels of colour to fit exactly what I have in mind

The reason I took this photo in the day was simply because I can see more of the graphic features of the wall itself

The location of this photo is a suburban alley way two streets away from my house I took images of other walls but I decided to go with this one as it was in my plan to have the model pose against the wall

This was me developing the back round wall I used a technique called due tone on photo shop this feature make an image two colours where I am able top freely adjust the levels

I chose mix between purple and pink as one of the colours as it relates closely to my target audience of females.

The second colour I added was black to highlight key details of the photo I took this photo before I took images of my model I had to de them seperatly as I didn’t want my model to be displayed in the duo tone effect.

(second Draft) this is my second draft for my front cover I changed the colour scheme as I felt red didn’t stand out in contrast to the background that I have now made up my mind on. I then changed the size of the masthead in order to have more room in the design as a whole as I felt the sat head was previously too big and didn’t follow the generic codes and conventions of magazines. , I added a selling line at the bottom of the design along with the date, price and barcode to add to the authenticity of the design.

stages of development part 1

(original photo)This is my original photograph of my model the location is my front garden.

I had my model pose this way to fit into the genre of hip-hop magazines as it displays her assists

I took this photograph at night in so I could use the Flash setting on the camera to highlight features of the model.

I had my model dress in leggings a loose but translucent top and heels to fit in with the genre as women in hip hop magazines reveal features of her figure

I had her dress like this and not wear less clothing as I felt that would be inapropriot and I could still get the same effect whilst having my model fully clothed

 

(edited photo) Secondly I edited the photo changing the colours my model was wearing once I decided on the colour scheme of my magazine I added jewellery to the model

I did this also to fit my model in closer relation to the design of the magazine as a whole and the hip hop genre as well.

models in hip hop music magazines are either coated in jewellery or in the case of women dressed in very little clothier which shows the model to be very revealing

This is me refining and expitimenting with different fonts, when i decided on a suitible font and name i tried the different colours at different stages

 

(Front cover development)The title pulse came from me brainstorming appropriate names for a hip hop magazine

This version is just a stage of development

I made the masthead large in font size in order to see different ways in which I could arrange it 

The image of the model has been poorly cut out but I only quickly added it to get a feel weather the magazine would work like this, I felt it didn’t so I changed various aspects of it such as the colour scheme  and location and size of the model on the design

(magazine first draft)This is me further refining the main image as well as adding selling lines and cover lines to the design in order to bring my design in closer relation to magazines in general

(original background photo) This is my original image that I have taken into photo shop this photo was taken in the day at 3 O’clock I made it black and white in order to be able to manipulate the levels of colour to fit exactly what I have in mind .
The reason I took this photo in the day was simply because I can see more of the graphic features of the wall itself

My plan with the photo is to have my model pose against it and I took photo of this suburban wall to fit in closer relation to the hip hop genre because from my research I was the backgrounds of magazines used real location .

media timeline

The music magazine i have decided to research is called "Vibe" The magazine “vibe” is a mainstream music magazine; the design of the magazine constructs meaning for its audience by its use of colour, font and layout.

music magazines use celebrity endorsement as a way of constructing meaning for the audience, this is effective as the celebrity works as a selling point for the magazines in this magazines case the fact that Chris brown is displayed on the front will entice teenage boys to buy the magazine and teenage girls who find Chris brown attractive

The way the model Chris brown is posed also works as a signifier as to who the target audience of this magazine is which is teenagers.

Chris brown is posed in a thuggish position and because of this it will entice teenage boys to read the magazine and this will entice teenage girls to buy the magazine as teenage girls are stereo typically portrayed as being interested in the “bad boy“ type of person.

The use of colour is a combination between contrasting and natural colours as the use of green is a naturalistic colour, red on the other had’ contrasts the green; as well as works as a powerful colour.

This magazine uses several key conventions of music magazines e.g. the use of different fonts and font sizes to keep the page’ one interesting to look at and two draw the audience’s attention to different parts of the page.

 Another key convention that is typical of music magazines is the use of brief short advertisements which are generally situated in the bottom right hand corner of the front cover

Review and Feed back on Preliminary task

Once I had completed my school magazine cover I had a number of compliments as well as a number of different pieces of  constructive criticism; here is what my reviewers had to say about my design:

Christopher Sande said, "The Front cover is a good design I can see you have kept a consistent house style, I like how you have layered the text behind the head following typical conventions of school magazines; I also like the advertisement strip at the bottom of the design I see you have attempted to follow key conventions that magazines in general follow well done."

he went on to say "although I feel more information needs to be added to the design as a whole as I feel there is a lot of vacant space that could be used, also you need to bear in mind the quality of the image you are using has a large impact on the design as a whole."

he then said "As for the Contents page I can see why you have kept the design simple as most contents pages are very simplistic compared to the front cover as they have two separate objectives, but what doesn’t work in this part of the design is the colour scheme the Green doesn’t work and is a random choice of colour; to an extent it makes it look as if it’s not from the same magazine in future keep the simplicity in the design for a contents page but remember to follow the general colour scheme of the design as a whole but overall well done"

After I had listened to what my first reviewer had to say I went on to collect more reviews so I asked Mahdi Maah his views.

Mahdi Maah said, "looking at the design as a whole I personally don’t like the design and the reason why I say this is because the colour scheme in places is random and most magazine covers are uniform in terms of the colour scheme otherwise the layout and the use of key conventions such as the advertising strip at the bottom makes the design good, another thing to bear in mind Jerome is the use of font try experimenting with different font as it will give a different effect."

Taking what Mahdi Said into account I then asked a third reviewer

 Connor McCormack said, " I do think the design is good both front and back are both good but the colour scheme needs to be closer, because they look like two completely different pages from two completely different magazine but in future remember to keep a close scheme of colour and in closer relation from page to page and in future use the same ideas of having prizes featured and different adverts well done and this will be a good learning curve for you I can’t wait to see your next design"

Preliminary Task

This week I produced a front cover and contents page for a school magazine I will talk about the front cover first, initially I had done some research into the layout of school magazines and the key signifiers that make a school magazine different from other magazines.

From my research I found that school magazines have a very natural image displayed as the main image rather than having a studio image as you would see in a commercial magazine such as "Read Me" the use of lighting in school magazines is natural whereas commercial magazines use a mixture of high key lighting to give a professional appearance.

A school magazines also use high quality images but not in the same way other magazines do a school magazine will use a high quality photo so natural features where as other magazines use them to exaggerate features.

School magazines also tend to use an array of colours to keep the reader interested in the page as school magazines tend not to have too many interesting stories where as a women’s magazine will have a larger variety of interesting stories the reader is itching to read about.

the title of magazines tents to be partly hidden by the model in the main image and this is no exception when it comes to school magazines, in carrying out this preliminary task I have learnt and understood the different signifiers and key elements used in different magazines and school magazines in particular.

a school magazine has a wide spectrum for a target audience being a school magazine its natural target audience will be students and parents/cares but bear in mind the fact that parents are more than just parents they could be young older, upper or working class therefore the use of colour has to include a variety to not only engage parents but students as well.

The contents pages of school magazines tent to be more complex in layout which is why the layout of this page is vastly different to the front cover I created both the front cover and contents page in conjunction with each other and as I have stated before in doing so has widened my perspective of school magazines and magazines in general as a whole all aspects of the page are cleverly layer out to draw the readers eyes to different sections of the page.

In my case I have added the stripes to draw the reader’s eyes to the information on the contents page.
In conclusion I have enjoyed doing this task as I have learnt a lot form it and I will be producing more in the future one to improve my skills and overall knowledge and two, because I’ve enjoyed it.

Deadlines

MED 1 OCR     Coursework brief – Print                                               9/11/11

Preliminary exercise: using DTP and an image manipulation program produce the front page of a new school/college magazine, featuring a photograph of a student in medium close-up plus some appropriately laid-out text and a masthead. Additionally candidates must produce a mock-up of the layout of the contents page to demonstrate their grasp of DTP.

Consider:

·         Research – what do you need to look at?  How will you identify the codes and conventions to follow – collect evidence

·         Authors of this magazine – who are they, how free are they, what is their agenda / purpose?

·         Audience for this magazine

·         Media Language – Title, images, text

·         Representation of the School, Students, staff, parents, community

·         Values and ideology associated with this magazine

Tasks:

Research: 14^th November –Blog deadline

1.    Collect some evidence of current school magazines

2.    Analyse how they construct meaning for their audience

3.    Establish a set of rules (codes and conventions they use) / guide to creating a effect school magazine

4.    Keep a record of your research

Planning: 21st November Blog Deadline

5.    Decide what type of school magazine you are going to design – what is the purpose of your magazine?

6.    Decide who is the audience (who is it aimed at?) – this will affect your design

7.    Draft sketch what you want on your front cover: colour, images, title, text, etc. – explain why (follow your rules)

8.    Draft ideal contents

9.    Keep a record of your planning

10. Present to class: 24^th November

Production:25^th Nov – 5th^th Dec  / Blog deadline: 4^th December

11.  Create your front cover and contents page

12. Record – as a diary / blog how you went about completing the task; discuss problems you encountered and how you dealt with them

Presentation 8^th   December 2011

13. Present your front page to peers / class for evaluation

14. Record the feedback given and how you could use it

15. Record what you have learnt about production, techniques and print media in this task

Assessment 12^th December 2011

16. Submit your products and records                                                               Due 12/12/11

Main task: the front page, contents and double page spread of a new music magazine (if done as a group task, each member of the group to produce an individual edition of the magazine, following the same house style).

All images and text used must be original, produced by the candidate(s), minimum of four images per candidate.                                                                                                                 Due 11/02/12

Consider:

·         Research – what do you need to look at?  How will you identify the codes and conventions to follow – collect evidence?  What are the codes and conventions?

·         Authors of this magazine – who are they, how free are they, what is their agenda / purpose?

·         Audience for this magazine

·         Media Language – Title, images, text

·         Representation of the Industry, different social groups, audience, etc

·         Values and ideology associated with this magazine

You will need to keep your own record of the process you go through to create your products.  The presentation of the research, planning and evaluation may take the form of any one, or combination of two or more, of the following:

• a presentation using slideshow software such as Powerpoint; a blog or website; a podcast; a DVD with ‘extras’.

Tasks:

Research: 10/11^th December to end of term

17. Collect some evidence of current music magazines: NME, Kerrang, Q

18. Analyse how they construct meaning for their audience – Front page, contents, double page spreads

19. Establish a set of rules (codes and conventions they use) / guide to creating a effective music magazine – for each page

20. Keep a record of your research

Planning: Xmas holidays, for presentation to class 9^th January 2012

21. Decide what type of music magazine you are going to design – what is the purpose of your magazine?

22. Decide who is the audience (who is it aimed at?) – this will affect your design

23. Draft sketch what you want on your front cover: colour, images, title, text, etc. – explain why (follow your rules)

24. Draft ideal contents

25. Photograph appropriate images for each page: stage a band / artist – consider locations, costume, props, makeup

26. Draft interview for double page spread – consider language used appropriate to genre and audience

27. Keep a record of your planning

Production: January 2012, for presentation 4/2/12

28.  Create your products using In Design

29. Record – as a diary / blog how you went about completing the task; discuss problems you encountered and how you dealt with them

30. Use an online production site to post your work and collect feedback

Presentation 4^th February 2012

31. Present your products to peers / class for evaluation

32. Record the feedback given and how you could use it

33. Record what you have learnt about production, techniques and print media in this task

Evaluation 20%

In the evaluation the following questions must be answered:

34.  • In what ways does your media product use, develop or challenge forms and conventions of real media products?

35.  • How does your media product represent particular social groups?

36.  • What kind of media institution might distribute your media product and why?

37.  • Who would be the audience for your media product?

38.  • How did you attract/address your audience?

39.  • What have you learnt about technologies from the process of constructing this product?

40.  • Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

41. Submit your products and records                                                               Due 11/2/12

Marking

The unit is marked out of a total of 100 marks: 20 marks for the presentation of the planning and research; 60 marks for the construction; 20 marks for the evaluation.

A                     B                     C                     D                     Eu

100–80            79–70              69–60              59–50              49–40 39–0